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Roles are changing in the retail world.

Selling on social media is a fast-growing trend, with 84% of retailers who sell online saying they already sell on social media or plan to in 2021.

While retailers are selling more on social, shoppers are buying more too. Data shows that customers purchase an average of eight items per month through social media channels.

Store owners can take advantage of this rising retail trend by training employees to generate sales through social platforms. Social selling can help retailers drive sales and reach audiences beyond their locale. And when it’s reinforced with eCommerce tools, selling on social becomes a strategic and sustainable way to generate more revenue.

Before you start social media training for your employees, you need to understand how to best leverage each platform.

The Somerset-Pulaski Co. Chamber of Commerce has partnered up with the Kentucky Small Business Development Center (KSBDC) to provide a 2-day social media training on how to maximize Facebook & Instagram for your business.

 

Day 1

Thursday, February 10, 2022

“Facebook Mastery For Small Business”

In this training, Kentucky SBDC Business Coach JC Phelps shows the best practices for small businesses to implement when leveraging Facebook: content creation, ad management, tracking analytics, growth strategies, and more.

This training will be held at The Center for Rural Development from 12:00 (Noon) – 1:15pm and lunch will be provided for all attendees. 

Click here to register for the Facebook Mastery training: https://kysbdc.ecenterdirect.com/events/9538

 

Day 2

Friday, February 11, 2022

“Instagram Mastery for Small Business” 

In this training, Kentucky SBDC Business Coach JC Phelps shows the best practices for small businesses to implement when leveraging Instagram: content creation, ad management, tracking analytics, growth strategies, and more. 

This training will be held at The Center for Rural Development from 12:00 (Noon) – 1:15pm and lunch will be provided for all attendees.

To register for the Instagram Mastery training click here: https://kysbdc.ecenterdirect.com/events/9539

 

Please note that you do not have to attend both trainings, but are welcome to if your schedules permit. These training classes are FREE to attend for all Chamber Member businesses and their employees.

If you have questions, please feel free to call the Chamber at 606-679-7323.

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