The world of business and marketing has greatly shifted over the years due to the impacts and accessibility of social media platforms. Such platforms are allowing potential employees to be recruited more effectively, competitors are selling products without traditional websites and expenses, and video reviewers are highly sought after for trusted product evaluations. These platforms are creating a competitive edge for many small and large businesses that were previously unimaginable. This course will expose participants to the realities of social media as a crucial element of any business model. Participants will be provided training in the best practices for utilizing these platforms individually and as a combined approach for their own recruiting, sales, marketing, innovations, and research. Opening the door to new opportunities as well as potentially breathing new life into their business.

(Member Fee based upon a minimum of 15 attendees. Costs may vary depending on class size. The withdrawal deadline is 1 week prior to the class start date. After this date organizations will be responsible for paying for all individuals registered for the course.)